Aplat Mission Statement:
To create sustainable products and practices that embrace the simplicity of nature and inspire positive change.
Aplat is a thoughtful zero-waste culinary design collection for sharing food, wine, and flowers. Made for food lovers, chefs, bakers, and wine connoisseurs, the Aplat tote transforms deliciously prepared foods into the perfect gift.
Committed to a circular design process, Aplat is changing the way we live at home and changing the way our industry manufactures. Shu uses the art of origami principles and the golden ratio to inform and inspire new ways to design and reduce pre-consumer waste in cut-sew factories. Aplat’s products are plastic-free, elastic-free, and metal-free. 100% organic cotton, upcycled fibers, 100% biodegradable, and carefully made in San Francisco, California.
Coalesse, Steelcase Inc. Design Research and Product Strategist, San Francisco, CA.
Advanced design, research & strategy for product experiences beyond furniture. Envisioning new product categories where life and work intersect within the digital nomad work domain striving for wellness & well-being. Directing projects and teams for primary & secondary research with a focus on advanced technology trajectories to reveal user insights & new product behaviors. Designing strategy documents to engage executive management teams and communicate new product & business opportunities with insight-driven solutions for now/near/far; for product marketing strategies NeoCon 2013-15, impacting Global Sales teams and advanced product roadmap. Created the 2013 CEU accreditation research (#SC-0755) on “The New Work Day” for architects' and interior designers' educational credit (page 42-48).
2010-11 Fall Nylon Collection
In collaboration with the internal design team, together we launched the new incase nylon collection. The challenge was to bring a new design language to the original iconic incase backpack that was designed in 2000. With the launch of the Apple iPad in 2010, we successfully launched the first iPad collection; Convertible Jacket, Folio, Origami, Sleeve, Deluxe Sleeve and Pillow.
Creative Design Lead
Collaborative project with Astro Studios design team.
SAMSUNG Top and Front Load Washer and Dryer Accessories.
Focusing on new user centered design research exploration
Designed the backpack that launch with the Presto Shoes Collection 2002
Advanced concept development for Nike Labs, ACG, Timing, Golf, and Shoes.
While at ASTRO STUDIOS - Shujan focused her design on developing advanced concepts for HERMAN MILLER to envision the new office landscape; mobile carts, overhead storage and robotic office chairs.
Cocoon Grid-IT collaboration for 2013-14 Collection
Designer and Consultant for Grid-it license products
Design Research and Product Strategy Consultant
Advance concept development for a new line of accessories
"Build your own" Zune.
With the ASTRO STUDIOS Design team, Shujan directed the ZUNE Design Language exploration. Design research into a product concept and CMF strategy.
Febreze Home Collection - Design Research and Product Strategy
The Febreze Home Air care collection designed to create a new premium category for Febreze.
Disney x Mattel
Limited Edition Electronic Products
Advanced CAD Specifications
3D Rendering
CNC Scale Model
Wearable Bluetooth Design
Consumer Lifestyle Archetype
Product Concept Sketch
Technical 2D & 3D Sketch Rendering
