shujan bertrand international industrial designer 2015 totes
Provoke (new thinking)
Create (new market opportunities)
Enable Change (sustainable future)
Enhance (human senses)
Manifest Emotions (human connections)
Shujan (Shu) Bertrand is the founder and CEO of Aplat Inc. Inspired by the French Art de Vivre, aplat designs culinary and garden totes that uplift the daily practice of sharing the good things we cook, eat, drink and gift. Aplat totes are sustainably made in San Francisco, using 100% organic cotton and zero waste in production.
Shu is an award-winning industrial designer with 20 years of design experience. With a stellar background in soft good design, advanced concept design, product development, design research and strategy, she has impacted brands around the globe, translating user insights into new product and business opportunities.
She has worked in Paris, Milan and Seoul and has designed and directed for companies such as, Astro Studios, IDEO, Incase, Steelcase, Nike, Samsung, LG Electronics, Siemens and Procter & Gamble, among many others. Recently she has served on the design jury panel for the IDEA Awards, Core77 Design Awards and now honored to be joining the Cannes Lion Awards 2016.
Shu’s passion for beautiful design, sustainability and local craftsmanship is realized in each aplat tote that lands in the hands of culinary, garden, wine and design enthusiasts.
Linkedin: Shujan Bertrand